Building Better Search Engines July 2, 2007
A common notion about Internet search engines is that they bias traffic — that is, they direct people toward popular Web sites, and away from less popular, yet relevant sites. Scientists at Indiana University set out to understand how this bias works. To their surprise, they found very little evidence of its existence. Their work hints at the challenges that scientists face as they develop new and better ways to help us find information. Full story (PDF)
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